Dealer Marketing Services Built for Coin and Bullion Businesses

For dealers who need marketing services that understand live pricing, numismatic nuance, trust and compliance realities, and the difference between a bullion buyer and a coin collector.

The precious metals and numismatics industry is one of the most specialized digital marketing environments in B2C and B2B. Spot prices move by the minute. Payment processors are skittish. Compliance obligations are real. Buyer intent splits sharply between investment-grade bullion and collectible numismatics, and the content that converts one audience doesn’t move the other. Generic marketing agencies learn these lessons on your dime — or more often, don’t learn them at all.

FBP has built digital platforms for coin shops and bullion dealers for over a decade. We operate FindBullionPrices.com. We work daily with Aureus POS, Dillon Gage FizTrade, RoundTable Trading, and the integrations that keep dealer e-commerce running. When we provide SEO, content, social, analytics, and CRM services, we bring that operational knowledge with us — not category tourism.

What’s Included

Dealer marketing services bundle the full marketing stack, scoped and executed for coin shops and bullion dealers:

Dealer SEO. Technical SEO built around live-pricing architecture, product-page templating, and the thin-margin categories where small ranking changes translate to real revenue. Local SEO for dealers with physical locations. National SEO for online-first operations. Internal linking and content architecture that separates bullion commerce from numismatic education without hurting either.

Content development. Buyer’s guides, product category pages, educational long-form content, and sales enablement assets written by people who understand the difference between an ASE, an AGE, a graded Morgan, and generic silver rounds. Content that earns trust during the research phase and converts during the commerce phase.

Dealer social media. Platform strategy appropriate for the audience — bullion buyers skew older and are heavier on Facebook and YouTube; numismatic buyers are active on Instagram, Reddit, and YouTube; dealer-to-dealer conversation lives on LinkedIn and in private industry forums. Posting cadence, content strategy, community management, and analytics tied to funnel outcomes.

Dealer analytics & reporting. Analytics implementation that handles live-pricing e-commerce correctly. Attribution across your site, FindBullionPrices.com, paid search, and dealer-to-dealer referrals. Reporting that leadership can read and defend to partners.

CRM for dealers. HubSpot, Salesforce, and Zoho implementation and admin support, scoped to dealer workflows: consignment pipelines, dealer-to-dealer sales, high-value buyer relationships, lead scoring that reflects actual commercial intent, and integration with POS and e-commerce platforms.

Paid advertising. Google Ads, Meta Ads, and Bing Ads campaigns that navigate precious metals category restrictions — because the ad platforms treat our category as higher-risk, and generic agencies either get accounts suspended or run compliance-safe campaigns that convert nothing. We know the compliance line.

FindBullionPrices.com advertising. Access to the shopping comparison platform we operate — reaching active bullion buyers who are already in commercial intent mode.

What This Solves

Dealers come to us for marketing help after one or more of these experiences:

  • Generic agency that ran great campaigns for a plumbing company and could not understand why bullion didn’t convert the same way
  • SEO agency that stuffed the site with bullion blog posts targeting zero-intent keywords
  • Shopify-standard SEO advice applied to live-pricing e-commerce, breaking indexation
  • Social media agency that posted “Did you know gold was used in ancient Egypt?” content on a dealer’s Instagram for six months
  • CRM implementation that assumed B2C sales flow and couldn’t handle consignments or dealer-to-dealer deals
  • Ad accounts suspended because the agency didn’t understand MSB/payment-processor compliance realities
  • Analytics that double-counted every transaction because the dev team didn’t know how live-pricing e-commerce works

If any of those sound familiar, you’re not the problem. The vendor was.

Where Dealer Marketing Services Go Wrong

  • Treating bullion and numismatics as the same category — they’re not, and the content, keywords, and audiences differ
  • Running generic SEO playbooks that don’t account for live-pricing architecture
  • Content that’s technically correct but reads like an agency hire wrote it from Wikipedia
  • Social that chases trends instead of building authority with a trust-sensitive audience
  • Paid advertising that doesn’t account for ad-platform category restrictions
  • CRM pipelines that don’t reflect dealer sales motion
  • Analytics setups that count the same transaction three times across GA4, the ad platform, and the POS

Who We Work With

  • Bullion dealers — online and physical retail
  • Coin shops and numismatic specialists
  • Auction houses and consignment operators
  • Pawn shops with precious metals departments
  • Jewelry retailers expanding into bullion
  • Dealer-to-dealer wholesalers

Engagement scopes range from focused projects (SEO audit + remediation, content development sprint, CRM implementation) to full retainer-based marketing partnerships covering the entire stack.

How Engagements Work

Discovery (2 weeks). We audit your current site, SEO health, content inventory, social presence, analytics setup, CRM configuration, and advertising accounts. We produce a prioritized findings document and a scope recommendation.

Scoped projects. For dealers who want targeted help — fix the analytics, build the content library, implement the CRM, run a 90-day SEO sprint. Project pricing, defined deliverables, clear timeline.

Retainer engagements. For dealers who want ongoing partnership — a monthly or quarterly program across the services above, scaled to the dealer’s revenue and growth stage. Monthly reporting, quarterly strategy reviews, ongoing optimization.

Request a dealer marketing consultation →

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