Sales Channel Development for Precious Metals & Coin Dealers

Expanding into new sales channels can increase revenue — but it can also increase operational complexity. We help you pick the right channels, integrate what matters, and track profitability.

We help dealers evaluate, implement, and integrate additional sales channels while maintaining centralized reporting and inventory control.

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Which sales channels actually make sense for a dealer

Not every online channel is worth the operational overhead. For most precious-metals and numismatic dealers, four channels handle 90% of the revenue: a well-optimized direct-to-consumer storefront, an eBay presence for niche inventory, an auction platform relationship (Great Collections, Heritage), and a wholesale channel through platforms like Dillon Gage FizTrade or Coin Dealers Helping Coin Dealers. Adding channels past these usually adds ops complexity without adding proportional revenue.

What we help with

  • Channel selection: which channels match your inventory profile, margin structure, and operational capacity
  • Integration: we connect your POS, inventory system, and fulfillment stack so channels don’t require duplicate data entry
  • Pricing and margin rules: per-channel pricing logic that accounts for platform fees, buyer premiums, and shipping
  • Compliance: IRS 1099-B reporting thresholds, sales-tax collection by state, and platform-specific bullion policies
  • Reporting: unified P&L across channels so you know which are actually profitable after all-in costs

Where dealers commonly get it wrong

The most common mistake we see is expanding to a new channel before the operational spine is ready. Adding Amazon or a second auction platform to a dealer whose POS already struggles with reconciliation just multiplies the problem. Channel expansion works when the underlying inventory, pricing, and fulfillment systems are already clean — and it fails, expensively, when they aren’t.

If you’re evaluating whether to expand into a new channel — or trying to figure out why your current channels aren’t compounding — talk to FBP about a channel audit.

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