Social Media Management, Content, and Reporting Built Around Positioning
For businesses that need social to do something — not just exist.
Social media is a brand reinforcement channel first, a demand-generation channel second, and a trend-chasing content treadmill never. Posting a lot isn’t a strategy. Showing up consistently with content tied to positioning, campaigns, and sales conversation — that’s a strategy.
FBP provides full-service social media management: strategy, content production, scheduled posting, community response, paid-amplification coordination, and performance reporting. We work across the platforms that matter for your audience — not every platform there is.
What We Do
Strategy. Positioning statements, audience definition, platform selection, content pillars, posting cadence, and KPI framework. The strategy doc is short because the strategy should be clear.
Content Production. Static graphics, carousels, short-form video, long-form video, written posts, and platform-native formats. Produced in-house or in partnership with your creative team.
Scheduled Posting. Calendar planning, scheduling across platforms, hashtag and tagging discipline, and alignment with campaign launches, PR beats, and sales events.
Community Management. Response to DMs and comments inside your approved tone-of-voice guidelines, with escalation workflows for sales conversations and support requests. Response SLAs defined in the engagement.
Analytics & Reporting. Monthly reporting covering reach, engagement, follower growth, click-through to the site, conversion attribution (where tracking supports it), and content-type performance. Quarterly deeper reviews that influence the next quarter’s content strategy.
Paid Coordination. Coordination with your paid social team (ours or yours) so organic content supports — and is supported by — paid campaigns.
What Social Media Solves
- Low brand trust or thin online presence that costs you deals
- Inconsistent messaging across platforms
- No content for paid advertising to amplify
- Poor engagement from generic, templated posting
- Positioning that doesn’t come through on social even when it’s clear on the website
- Absence of customer education content for the long tail of research-mode buyers
A strong social presence makes your business feel legitimate and active — especially in competitive and trust-sensitive industries.
Where Social Media Goes Wrong
- Filler posts that don’t connect to any business goal
- Inconsistent tone and low-quality creative
- No content strategy or funnel awareness
- Chasing trends that don’t match brand credibility
- Content with no supporting internal link or landing destination
- Reporting that celebrates likes but ignores pipeline impact
- Posting through a trade publication’s news cycle but having nothing to say in the slow weeks
Platforms We Manage
LinkedIn, Instagram, Facebook, X, TikTok, YouTube, and Threads. Platform selection is part of the strategy, not the default. For most B2B service businesses, LinkedIn and YouTube do the heavy lifting; Instagram and TikTok matter more for consumer and prosumer categories.
Request a social media audit →